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Glenn Antao
UX • CX • Product Design Lead
Award-Winning UX and CX Lead Product Designer Brand Experience (BX) Strategy Fintech Innovator

Glenn Antao

Strategy • Design Systems • Creative Direction

Award-winning UX, CX, and Product Design Lead driving innovation in FinTech through human-centered design that transform complex products into meaningful experiences.

Executive Biography

20+

Years Experience

5

Industry Awards

1.4+ Million

Users Impacted

Leading Design Across Products, Platforms and Teams

I’ve led cross-functional teams of designers, researchers, developers and brand specialists driving the delivery of cohesive, transformative experiences. My work spans complex digital ecosystems, immersive retail environments, digital products and brand identity systems.

CX Strategy

End-to-End Journey Orchestration

UX Design

Digital Interface Excellence

Brand Experience

Digital & Physical Brand Activation

Integrated Leadership

Cross-Discipline Collaboration

Glenn Antao - UX | CX | Product Design Lead

Awards & Recognition

Recognized for excellence in integrating customer experience, user experience, and brand strategy to create holistic, transformational business solutions.

Industry Awards

2015

Tech Innovation Award in Mobile Payments

Frost & Sullivan Awards

The recognition highlighted Beam’s innovation and leadership in advancing mobile payment solutions across the region.

2019

Fintech Innovation of the Year

FinX Awards

The recognition celebrated Payit’s pioneering role in driving digital payments and financial inclusion across the UAE.

2021

Best Innovation in UX

MEA Finance Banking Technology Awards

The recognition celebrated Payit’s commitment to creating seamless, intuitive and user-centric digital experiences for its customers.

 

2022

UX Innovation in FinTech

MEA Finance Banking Technology Awards

Recognizing Payit’s ongoing leadership in redefining fintech usability and driving seamless digital transformation across the UAE.

2023

Best Digital Wallet UX

MEA Finance Banking Technology Awards

This prestigious recognition celebrated Payit’s relentless focus on design excellence and user-centric innovation

Beyond the desk..

Beyond leading design transformations, I’m driven by the same focus and precision that fuel my enthusiasm for off-roading, endurance cycling and superbike pursuits.

Integrated Experience Transformations

Strategic leadership in comprehensive experience transformations that seamlessly integrate customer journey optimization, user interface excellence, and compelling brand storytelling across digital and physical touchpoints.

Microloans with Payit onDemand
UAE

Project UX Lead

40+ professionals

6 months

onDemand Micro-Lending Experience

Design leadership behind a reimagined onDemand lending experience simplifying access to instant funds through clear eligibility, transparent pricing and a frictionless request-to-deposit journey that builds trust and confidence.

Frictionless borrowing Microlending Instant loans Digital Experience Responsible lending UX
30% Repeat
requests
1 Loan request
Every 30 secs
25% Growth
Brand Value
Promo Codes, Reimagined: From Click to Insight
UAE

Project UX Lead

40+ professionals

3 months

Promo Codes, Reimagined: From Click to Insight

The Payit Promo Code Engine transformed incentives into a seamless, data-driven growth experience. For users, promo codes were easy to apply and instantly validated building trust at the point of payment. Behind the scenes, a flexible backend enabled targeted campaign setup and real-time performance tracking, feeding insights into marketing optimisation.

Seamless rewards Intelligent incentives Data-driven marketing Conversion optimisation
27% uplift
in transactions
10M+ code
Redemptions
22% better
Return Usage
Global Luxury Brand: Complete Experience Ecosystem Redesign
Global usage

Project UX Lead

40+ professionals

14 months

Letsgo Payit: The Card That Lets People Pay You Instantly

With Letsgo Payit, we reimagined how people receive money by turning a simple payment card into a seamless, human-centered experience. Each personalized card features a unique QR code, enabling instant peer-to-peer payments without friction or dependency on apps or links.

Frictionless payments Peer-to-peer payments Cashless experience Simple money sharing
1 Purchase
every 15 secs
20% increase
in P2P Usage
+96% success
scan-to-pay
Digital KYC, Reimagined: From Branch Visits to Face Scan
UAE

UX Service Design Lead

40+ professionals

8 months

Digital KYC, Reimagined: From Branch Visits to Face Scan

The shift from physical KYC to full digital onboarding turned identity verification into a fast, secure, face-scan experience—eliminating paperwork and visits. Automated checks and compliance workflows ran seamlessly in the background, reducing drop-offs, accelerating activation, and enabling scalable growth without compromising trust.

EFR onboarding Paperless verification Compliance by design Digital KYC Secure Identity
+90% KYC
completion rate
70% reduction
Onboarding Time
3x
faster
user activation
E-commerce Engine, End to End: From Checkout to Delivery
UAE

Project UX Lead

40+ professionals

24 months

E-commerce Engine, End to End: From Checkout to Delivery

The Payit E-commerce Engine streamlined the entire journey from checkout to delivery, giving users real-time order tracking and clear status updates. Behind the scenes, a robust order and fulfillment system ensured reliable delivery and scalable operations.

End-to-end commerce Order management Real-time tracking Delivery orchestration
30% increase
Repeat Orders
99.9% order
Processing Uptime
2× faster
Fulfillment Cycles
Transaction Recovery, Reimagined: From Failure to Resolution
UAE

Project UX Lead

40+ professionals

ongoing

Transaction Recovery, Reimagined: From Failure to Resolution

The Transaction Failure & Recovery experience turned moments of uncertainty into clarity through human-centred errors, real-time status updates, and guided recovery flows for failures, timeouts, and reversals. Intelligent backend handling ensured accurate resolution, reduced support dependency, and reinforced trust in every transaction.

Error handling Guided recovery Transaction resilience Real-time status Trust-first design
25% drop in
Repeat Failures
2× faster recovery
workflows
85% of failures
auto-resolved

Integrated Experience Expertise

Comprehensive expertise spanning customer experience strategy, user experience design, and brand experience across digital platforms and physical environments.

CX Strategy & Leadership

Enterprise customer experience transformation

Customer Journey Orchestration Expert
Voice of Customer Programs Expert
CX Measurement & Analytics Expert

UX Design & Research

User-centered design and optimization

User Experience Design Expert
User Research & Testing Expert
Design Systems Expert

Brand Strategy & Identity

Comprehensive brand experience design

Brand Strategy & Positioning Expert
Visual Identity Design Expert
Brand Guidelines & Systems Expert

Physical Brand Experience

Offline touchpoint design and optimization

Packaging Design Expert
Retail Experience Design Expert
Environmental Design Expert

Let's Connect

Ready to transform your brand experience? I'd love to discuss how we can drive measurable results for your organization.

Get in Touch

Let's discuss your brand experience transformation needs.

Direct Contact

Email

mail@glennantao.com

Mobile

+971 50 638 1593

Location

Dubai, UAE

Connect

Follow my latest insights on customer experience and leadership.

Current Focus

Strategic Consulting
Advisory Roles
Speaking Engagements